INSIGHT
If there’s one thing we’re known for, aside from ice skating and sticking fingers in dikes, it’s designing and building boats. Zinder is a prime example of that. An exclusive tender with a sleek, luxurious appearance. Strong and indestructible Dutch Design. Zinder doesn’t settle for less.
Solution
Time for a new look, then. A look that immediately shows what you’re dealing with. Minimalist lines, handcrafted, matte finish, a striking presence but never loud. That calls for a tailor-made outfit, no, an entire wardrobe including a website, booth design, online marketing strategy, and a complete magazine. Every inch… a boat.
Solution
A campaign consisting of a mix of online marketing, direct mail, and a strong dose of content marketing. And about the booth, it was all about personality and experience. From the welcoming hostesses to lounging in custom-made Zinder armchairs.
My ROLE
In addition to contributing to the print design, I was also responsible for translating the design to the web for a clear and pleasant user experience.
