insight
The moment you actually insert the key into your Lamborghini… there’s a world of experience leading up to it. A customer journey that most can only dream of. And the few who can make their wish come true? We ensure that those individuals hold Louwman Exclusive in high regard because their expectations regarding service, experience, and quality are far exceeded.
Solution
Louwman Exclusive’s target audience isn’t just the usual suspects, just like the brands (Maserati, McLaren, Lexus, Morgan, Rolls-Royce, TVR, Bentley, and Lamborghini). They are individuals who don’t easily conform to a fixed pattern. In addition to those who envision themselves in a McLaren, there’s also a large group of Audi, BMW, Mercedes, and Porsche drivers whom you want to enlighten. A brand strategy that resonates with each customer: Invite the individual in you. This includes a complete rebranding from website to direct mail, emphasizing the exclusive character.
My part
Naast het ontwikkelen van diverse media uittingen, verantwoordelijk als designer van de nieuwe website.
