INSIGHT
Office-as-a-service: Buildings are becoming smarter, and so is their interior design. Leferink understands this like no other. It’s no longer just about furnishing an office; it’s about creating space. Space for ambition, growth, and movement. Space for people who want to be inspired and vital.
Solution
With a complete rebranding, a new visual identity, and the slogan ‘Leferink gives work space,’ room is made for Leferink’s strength and ambition. So that everyone instantly knows: Leferink is the authority when it comes to work environments that prioritize people.
Solution
The conceptual branding is not only visible in the logo but also in real life, as tangible objects you encounter in videos and photos. The “L” is now a Leferink-specific hook that dynamically creates space. Just like Leferink does with work environments. Video productions, corporate identity, photography, and the website are now ready.
MY ROLE
In addition to assisting with the branding setup, I was mainly responsible for the design and UX of the website. Together with the client, we discussed, developed, and translated crucial personas into user stories and visual routes.
