Challange
For Bauma, the trade fair for earthmoving companies held every three years in Munich, Heuver asked us to make their massive inventory as tangible as possible. Oh, and the booth is only 18 square meter. No problem. Under the motto “it’s all round perspective,” we created a virtual tour through their warehouse for Heuver.
Check on youtube for the best experience on your mobile.
insight
There are tire wholesalers, and then there’s Heuver. A down-to-earth family business that has built on customer satisfaction for over 50 years. Yes, long before the current marketing gurus graduated in Customer Experience. A company with its marketing heart in the right place, and with whom it’s a pleasure for us to spar at a high level.
Solution
This international tire boss had outgrown its old look & feel and decided it was time for a new one. We translated that need into a sharper positioning and developed a new visual language, respecting the heritage of this special family business. Through interdisciplinary collaboration with the Heuver team, the new corporate identity was strategically implemented across all facets of marketing communication, from the website and corporate brochure to advertisements.
My role
In addition to contributing to the design of some trade fair materials, I was responsible for designing a landing page for the Heuver website. I also worked on various digital assets and the implementation of the new corporate identity in materials such as a corporate brochure for Heuver.
