insight

Brand positioning, strategy, creation. Rolled out across all conceivable means and channels. From TV commercials, online content creation, and in-store branding to door-to-door leaflets. Everything different..

Solution

Hans Anders, a long-standing client, was in need of a bold repositioning. One that secures its position as a market leader in the tough world of competing optical chains. Mission impossible? Well… You see the work in 400 shopping streets, in your own mailbox, on TV. You can’t ignore it, and the numbers prove it: Hans Anders opens your eyes.

Solution

Hans Anders, a long-standing client, was in need of a bold repositioning. One that secures its position as a market leader in the tough world of competing optical chains. Mission impossible? Well… You see the work in 400 shopping streets, in your own mailbox, on TV. You can’t ignore it, and the numbers prove it: Hans Anders opens your eyes.

MY ROLE

Hans Anders, a long-standing client, was in need of a bold repositioning. One that secures its position as a market leader in the tough world of competing optical chains. Mission impossible? Well… You see the work in 400 shopping streets, in your own mailbox, on TV. You can’t ignore it, and the numbers prove it: Hans Anders opens your eyes.